mydala.com, India’s first and largest social commerce portal offering city-specific and pan-India deep-discount deals, has unfolded a whole new chapter in the way Bollywood promotes its movies. mydala.com has partnered with India’s leading Film Studio, Yash Raj Films, to promote its upcoming movie, Ladies vs Ricky Bahl, by leveraging the power of group buying and social media marketing.
Says Anisha Singh, founder and CEO of mydala.com, “When we associated with Yash Raj Films to promote their movie Ladies vs Ricky Bahl, we knew that we were about to create history, and did not want to leave any stone unturned. Nobody had tried social commerce as a medium to promote a big-ticket movie. Where on one hand it instilled excitement in our team to be part of such a unique campaign, at the same time, it was a huge challenge for us to simultaneously mobilize woman power as well as to leverage our multimedia campaign to effectively promote the movie. We are thrilled to have received such a huge response from mydala fans.”
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Article source: http://www.indiainfoline.com/Markets/News/Bollywood-leverages-power-of-social-commerce-through-mydala.com/5308105803
